Jo Keddy

Jo is a commercially minded operational finance professional, financial controller with experience of challenging roles across a variety of fast-paced businesses and sectors, ranging in size from start-up to FTSE 100 companies. As a Chartered Accountant with a degree in business studies, she can apply her experience and analytical skills to a wide range of business situations and sectors.

Jo began her career with PwC where she qualified as a chartered accountant gaining valuable audit experience in the process. Jo has since worked in a variety of finance roles including internal audit, commercial finance, reporting planning and analysis and supporting start-ups.

Jo is flexible and a resilient self-starter, working well either alone or as an effective team player.  Jo is a goal-driven individual, action-orientated with a can-do attitude and a fine eye for detail.

Over the course of her career Jo has:

• Designed and implemented a Management Audit function with a high level operational focus and emphasis on risk management for a FTSE 250 organisation
• Commercially evaluated complex deals for a global telecoms company
• Driven improvements in the quality of data received and the analysis provided within a global telecoms company
• Set up and implemented finance systems, controls, policies and procedures for SME’s
• Designed and delivered management accounts, key performance indicators, financial commentaries
• Analysed business performance, trends and customer and product profitability
• Prepared budgets, forecasts, investment appraisals and business cases for investment
• Managed and controlled Cashflow in situations of tight liquidity
• Designed strategy tools for evaluating opportunities against the strategic plan  

Sector: SME Consultancy and research.

Background:
As a start-up company there were often unanticipated opportunities presenting themselves and the directors were unsure which, if any of these should be pursued.

Challenge:

The client needed to ensure that limited resources were being efficiently and effectively utilised in a manner that would result in sustainable growth in line with the strategic aims of the company.