At EFM, we’re proud to be part of a group that’s committed to helping ambitious UK SMEs access smarter, more strategic financial services. That’s why we’re excited to share that our sister company, MPA, has appointed Dannielle Stapleton as Head of Accounting, a move that strengthens not only MPA’s capabilities but also the broader support available to our shared clients.     

This leadership appointment reflects a key focus across the group: delivering expert financial services that help innovative businesses thrive through better systems, smarter tools, and the right people.

A Strategic Appointment for Smarter Accounting

Dannielle brings extensive experience across in-house and practice-based roles, along with ACCA and FMAAT qualifications. Her career has been defined by a commitment to both service excellence and operational efficiency, streamlining processes, removing duplication, and reducing error to free up time for value-add support.

She’s passionate about improving service quality through technology and empowering high-performing teams to do their best work. At MPA, she’ll lead a growing Accountancy function with a strong focus on responsiveness, collaboration, and continuous improvement.

Here’s what Dannielle had to say about her new role:

“My passion for working with SMEs is seeing their ideas and dreams become reality, and being the trusted adviser who helps them on that journey. I’m not just here for the numbers- I'm a sounding board for the real-world decisions business owners face every day. I’m excited to be part of MPA, working with such a diverse and inspiring client base, and helping drive improvements that enhance both our internal processes and the experience we offer our clients.”

A Boost for EFM’s Broader Support Ecosystem

As many of our clients work with both EFM and MPA, Dannielle’s leadership enhances our ability to deliver joined-up, high-quality financial support. Whether it's supporting investor readiness, implementing KPIs, or managing cash flow, a more connected and capable Accountancy team means better outcomes for our clients.

What Clients Can Expect

Our clients will benefit from:

• Faster turnaround times on financial reports and bookkeeping
• Smarter, more consistent communication between FD-level support and accounting services
• Access to a wider suite of tools that reduce admin and improve financial visibility

Looking Ahead: Quality, Stability, and Growth

As Dannielle puts it, success means “happy, stable, motivated team members and outstanding client service quality and responsiveness.” That’s exactly the kind of leadership that aligns with EFM’s values—delivering practical, scalable financial management to help businesses grow with confidence.

Want to learn more about Dannielle’s experience and how she supports innovative SMEs? 
Or get in touch to explore how our combined Accountancy and FD services can help your business reach its goals.

View the full story and more depth on her vision and approach here