Business at this stage is extremely risky and stressful, and many entrepreneurs are tempted to pull out. Commonly, this is because the actual budget may exceed what was originally allocated, but this can be countered by clear projections about what the business will realistically need to operate, where additional cash might come from, and how progress and performance are measured.

Consequently, we find ourselves advising businesses in this stage on matters such as:

• Raising money/seeking investments (there are often sources of funding the business hasn’t considered)
• Fully identifying all relevant costs
• Hiring staff
• Managing expectations around sales and cash reserves, based on reliable cashflow forecasts
• Establishing customer base and market presence
• Managing and monitoring accounts to flag issues and opportunities early on

Contact us today to find out how we can help your business in the start-up stage.