What is Market Insight?

The key aim of market insight research is to discover a fact about that market that has not previously been made use of, but when leveraged will generate increased profits. Alternatively, market insight can be defined as the attempt to discover a penetrating truth about consumers, their aspirations and motivations which can in turn be used to generate growth. The market insights delivered by research companies, regardless of methodology, should be credible, actionable and practical suggestions that will make a real difference to the client.