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Helping SMEs maximise their potential through strong financial guidance and by helping them to understand and control profit, cash, and their future direction
Jon’s commercial focus, and determination that Finance should play a proactive role in strengthening the business’s performance, inform how he engages with his clients. Continuous improvement ranks highly in his priorities and fuels the many Finance projects he has instigated and led, both small and large, from change management to improvement and even complete digital transformation of systems and processes.
Strategy and measurement are, staples of Jon’s approach, but he keeps things simple, to engage and involve stakeholders at all levels.
With more than 30 years’ experience in senior Finance roles across sectors and business types, ranging from a boutique estate agency to a Big Four accounting firm, Jon has earned a reputation for driving change, developing people, and focusing firmly on the business fundamentals.
Proactive, with a firm belief that Finance should be valued for its central role in strengthening the business’s performance, Jon is as at home being “a Finance department of one” in startup businesses as he is building, nurturing, and leading Finance teams and project groups in larger environments.
Developing people, optimising processes, implementing new systems, devising methods for monitoring and measuring success – these are all part of Jon’s determination to deliver continuous improvement to the business.
But he is also a savvy communicator, putting his many years of project stakeholder management to effective use to articulate “the story that the numbers tell”, whatever his audience and its level of Finance literacy.
Jon’s ability to embrace and manage change has served him well in delivering expertise across varied business environments, and this breadth of experience has also enabled him to hone the full range of skills vital to a successful FD’s gameplan.
These include:
Norwich City fan Jon also enjoys running and paddleboarding in his spare time, and he can easily make room for these hobbies thanks to EFM’s approach to working, which delivers significant time flexibility to Associates and clients alike.
Jon is a trustee of The Book Bus, a charity promoting literacy in Zambia by working with local government departments to provide books, storytelling materials and libraries for children and teachers. He is a longstanding children’s mentor and has previously been a school Governor and a trustee of a children’s cancer charity.
Jon Pennells’ ‘Big Four’ experience with SMEs in India stood him in good stead for this role, which saw him working on behalf of an investor to resolve cost and headcount issues, as a precondition for further investment. The company’s aggressive acquisition history was accompanied by a strategy of moving work to its India-based team to optimise costs.
Read Case StudyWith over 30 years’ background in finance and operations, in everything from a Norwich accounting practice to a private health insurance provider, and a Big Four professional services brand to a boutique estate agency, Finance Director (FD) Jon Pennells has managed just about every flavour of Finance challenge and opportunity across every size of business.
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